Blue Nile is a profitable firm because it has been able to operate an efficient supply chain that gives it a competitive advantage. In terms of response time, customers are much more tolerated to wait for their orders.
The company's education of the customer gimmick, while valuable, is easily replicated. Be sure that you consider the financial, logistic, political, natural, cultural, and technological sources of uncertainty in your response.
They offer many different high-quality products and have a solid reputation as a company with low-pressure selling tactics. If there is still strong room for growth, this indicates that establishing a strong brand today is going to be essential for capturing this growth, especially in concert with building an international presence.
What advice would you give to each of the three companies regarding their strategy and structure. Diamond purchases have a strong emotional element, and buyers overwhelmingly prefer to see and hold their jewelry before making a purchase.
As a result, Blue Nile has a secondary strategy of differentiation that has allowed it to build its market share to this point, but will not sustain the company in the long run. Process of finding a buyer for the diamond engagement ring, and that engagement rings are.
Risk of military invasion Level of corruption - especially levels of regulation in Financial sector.
Other firms have a similar approach to Blue Nile, and as a result Blue Nile needs to show the customer that it is the company that delivers the best value.
The ability of a firm to either a justify a premium price to consumers as Tiffany does or b operate as a price leader like Blue Nile will determine the degree to which the company can succeed.
It is currently a De Beers Sightholder. Wedding Bands Pandora Rings are needed apart for goodbye. While micro environment factors such as competition norms impact the competitive advantage of the firm.
Bureaucracy and interference in Credit Services industry by government. Digital access or digital and print delivery. Blue Nile has a low cost supply chain strategy, which can still keep costs down and mitigate losses caused by a decrease in demand.
The achieve success in such a dynamic Credit Services industry across various countries is to diversify the systematic risks of political environment. Their engagement rings line up with their brand image of luxury and exclusivity, from the products they sell to their in-store salespeople.
Efficiency of financial markets — Does Yirendai Ltd. I would be careful not to increase variety too much as well. How do Blue Nile, Zales, and Tiffany compare on those dimensions?
Key drivers of customer purchases in diamond retailing include quality and range of products offered, reputation, professional advice offered, and customer perception and emotional bonds, including a positive buying experience and customer service. A customer walks into your jewelry store with printouts of diamond selections from Blue Nile, a company that is the largest retailer of diamonds online.
A customer walks into your jewelry store with printouts of diamond selections from Blue Nile, a company that is the largest retailer of diamonds online. $. Books by Sunil Chopra. Supply Chain Management(6th Edition) Focus on Diamond Retailing Blue Nile, Zales, and Tiffany by Sunil Chopra, Roby Thomas 1 Pages, Published ISBN Sunil Chopra.
Ravi Anupindi. Sudhakar Deshmukh. Eitan. Please click on the choices below to learn more about this product. Note on Postponement Author(s): Sunil Chopra, Peter Meindl, Marek Prach, Danny Su, Fuminori Takemura, and Jeffrey Blount.
Blue Nile and Diamond Retailing Essay for example, offers high quality diamonds and fine jewelry online that are comparable to Tiffany’s but with markups that are lower than Tiffany’s and Zales’.Diamond retailing blue nile tiffany zales