A study on consumer preferences towards lakme products

Women are often more concerned with cosmetics.

Consumer Perception on Cosmetics Essay

Whilst the retail volume shares of Coca-Cola India and PepsiCo India slipped inas a result of the growing health concerns caused by the aftermath of the pesticides controversy, both maintained a comfortable lead over the other manufacturers.

Likert scales were used for some questions involving purchasing decisions and additional questions concerned demographic attributes of respondents. Time spend on to put make up mostly Inference- 42 percent take 20 minute to put makeup and 20 percent people take 1 hour to get ready and 38percent people take 40 minutes.

Secondly, the consumer will try to solve the problem by asking a friend or going to the market to seek advice concerning which product will best serve the need and this is called limited decision making.

Although brand loyalty is important for any organization because it gives surety that products will have a strong bond in the minds of consumers and this will discourage them from switching to another brands, the research here indicated that it was not easy to obtain and sustain consumer loyalty.

According to Shahzad khan quality means that how excellent and worse the things are or highly valued. InPepsiCo launched the highly successful Pepsi Stuff marketing strategy. These days thousands of brands and kinds are present in cosmetics.

Lakme: Nailing down a value proposition

Consumer Buying Decision Process The buying decision process consists of several steps, which are processes undertaken by the consumer with regard to a potential market transaction before, during and after the purchase of a product or service.

For the makeup people always prefer branded product because they can believe on branded product quality esteem and also give them the fresh look which will make them pretty and most importantly they do not want to take any risk in terms of quality so they always prefer branded product.

And also they need some improvement in the customer service. While cola drinks have main markets in metro cities and northern states of Punjab, Haryana etc.

Soft Drink Production Area The market preference is highly regional based. With improving purchasing power and increasing fashion consciousness, the industry is expected to maintain the growth.

In most categories, therefore, no single brand has been able to secure a significant position as market leaders and that suggests again a dynamic market place in which marketers will need to plan and enact their strategies for some years to come.

Trust and personal relationships are clearly important with respect to information gathering and decision-making but most respondents seem quite happy to switch brands when new options become available in the marketplace.

Many brand managers are, consequently, competing aggressively for market share in this emerging sector. In general, the study reveals the attributes of the customers towards the FMCG goods and services for their brand preference and satisfactions.

It is a expression, sign or any other characteristic that is acknowledged by promotion of goods. After evaluation among the different cosmetics brand available in the market now, consumers finally buy the products desired as per needs. This broad definition includes any material intended for use as a component of a cosmetic product.

This suggests that trust is very important in this market, which reinforces the information previously received that people very often receive information about cosmetics from trusted individuals.

The report provides a keen insight of soft drink industry in India by analyzing various market segments and retail formats present in the industry.

Also it is mentioned that females are more aware to cosmetics to definite patterns of attractiveness. The alleged harmful effects of pesticide residues in carbonates affected the image and consumption of carbonates negatively.

A long legal battle then ensued, with Goth losing. Still drinks remain the largest single sector and while sales of packaged still drinks grew strongly, the sector as a whole was held back by almost flat consumption of unpackaged or loose alternatives.

There are many unfamiliar brand names and alternatives available in the market place. Consumer buying behavior is an important part of marketing, which studies the reasons of why, when, where, what and how the consumers are behaving on their buying decisions. People are more aware of the brands of cosmetics.

The major carbonate producers reverted back to offering 20cl refillable glass - a move that enabled affordable pricing to be implemented and one that resulted in sales of the pack size more than doubling.

Products with value-adds have been growing ever since, which means consumers at least those in the premium segment are looking for more than shade and range. Revlon and Maybelline together have a share of 6 to 7 per cent. Marketers should find it useful to understand how loyalty factors can affect consumer-buying behaviour in the marketplace, which can help in segmenting consumers and markets for their brands and marketing communication.

Pepsi's success under Goth came while the Loft Candy business was faltering. There is also the issue of the relationship between the individual and new or untried products which may or may not be suitable for the skin of the individual.

Undeniably, the cosmetics industry is one area which offers vast potential in the consumer market where there is an increase in social activities. May 19, Lakme employs a consumer insight based on well-groomed nails to communicate both its new range, as well as a value-add in the form of a new formulation A self-service snack bar at what appears to be a busy mall, or maybe a multiplex.

Customers buying behavior and retailers selling behavior will be provide by this study. This technology, called Color Lock, helps Lakme's enamels stay fresh longer, and is at the core of the new True Wear range.

Through the consecutive study it can easily conclude that in terms of makeup product and cosmetic product no one wants to compromise in terms of quality and brand is also a major factor for everyone which gives them percent assurance to take care of their makeover session.

Imported brands in general are becoming more readily available on store shelves offering consumers greater choice. Consumer satisfaction can also be built by comparing price with perceived costs and values. As he stares openmouthed, the restive crowd also turns to see the charade getting enacted.

A Study on Customer Preference and Satisfaction towards Restaurant in Dehradun City By Neha Joshi. in this area and provide insight into the consumer decision- A Study on Customer Preference and Satisfaction towards Restaurant in Dehradun City.

A Study on the Consumers' Brand Preference towards FMCG (Dental Care) Products with Special Reference to Organised Retail Stores in Erode was done with the primary objectives of the study as on above. Every customer in the market has his/her own Brand Preferences. Customers will be looking for.

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The Intricacies of Consumer Perception and Behaviour of Consumers of Cosmetics in India. To find out the intricacies of perception towards Lakme products in India.

5. This is a research report on COMPARATIVE STUDY BETWEEN LAKME AND REVLON by Sayed Arif in Marketing category. Search and Upload all types of COMPARATIVE STUDY BETWEEN LAKME AND REVLON projects for MBA's on allianceimmobilier39.com consumer behaviour and perception of women towards lakme.

project report name of the organisation place field of study topic of research: lakme unilever private ltd.5/5(17).

A study on consumer preferences towards lakme products
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